PROMOTER (Italy) – Technical Coordinator

Promoter srl

Profile of the organisation

Promoter S.r.l. is an SME based in Pisa; it was founded in 1996, bringing together competencies and experiences in the areas of information and communication technologies, multimedia innovation, business promotion and project management.

Promoter has extensive experience in the management of EU projects, having been involved in many projects since the early 1990s. Currently, Promoter is contributing to the following EU projects in the domain of digital cultural heritage: CULTURA (FP7-ICT), DC-NET, INDICATE, DCH-RP (FP7-e-Infrastructures), HARMO-SEARCH (FP7–SME), RICHES (FP7 SSH), EUROPEANA PHOTOGRAPHY, LINKED HERITAGE and EAGLE (Europeana family).

Software development, system design, technology transfer, academy/industry collaboration, business architecture, consultancy and project management represent the main expertise of the company.

Promoter operates in several fields, including technical development of ICT platforms and web-design, multimedia production, electronic and web publishing, corporate consulting, dedicated online services for the promotion of culture and tourism. Prestigious Culture and Research Institutes as well as private enterprises in Europe and worldwide have engaged Promoter as technical coordinator and consultant to assist their projects to improve innovation.

In 2011, Promoter launched, the platform addressed both to professionals and general public: to people working in the sector of arts and cultural heritage, who are interested in digitisation process and technologies (e.g. museums and libraries managers, and technology experts), people interested in the creative uses of the digital art (e.g. artists, photographers, performers, art critics, etc.); people belonging to the educational sector (e.g. teachers, students, vocational trainers) and also general users who want to be informed and up-to-date on these matters. is an online magazine that provides information, resources and articles about the encounter of the digital technologies with the cultural heritage and the arts. The portal is growing very rapidly and it already counts more than 30,000 visitors in one year and more than 500 registered users. The platform also provides a useful tool for the dissemination of digital cultural heritage projects: by giving wide visibility to the projects’ activities and achievements, by adding depth to its subjects through interviews and related articles, and by offering a repository service for the projects’ results.


Role in the project

Promoter will play the role of Technical Coordinator, supporting the Coordinating partner in monitoring and assessing the progress of the project.

It will also co-lead together with iMINDS the WP4 and lead the tasks on dissemination plan, impact assessment and sustainability.


Key personnel

Antonella Fresa, ICT expert, working on European cooperation projects and policy development frameworks. Member of the Concertation Table of the Italian Ministries of Culture and Research, concerning the implementation of the Joint Programming Initiative on Cultural Heritage. Currently she is technical coordinator of LINKED HERITAGE, DC-NET ERA-NET, INDICATE, EuropeanaPhotography, and DCH-RP. Formerly she was technical Coordinator of MINERVA series and MICHAEL series. Since 2002 advisor of the Italian Ministry of Cultural Heritage and Activities. Project Officer at the European Commission between 1999 and 2002. Previously: policy advisor for the High Technology Network of the Tuscany Region, advisor to Italian and European organisations in the area of electronic publishing, e-learning, online services and applications. Product manager at Tower Tech; researcher at Olivetti.