FST (Italy)

Fondazione Sistema Toscana

Profile of the organisation

Fondazione Sistema Toscana (FST) is a no profit partecipative foundation created in 2005 by the Tuscany Region and the Monte dei Paschi di Siena Bank with the aim to promote the Tuscan territorial system through integrated multimedia communication tools.

Among its goals, the FST has the mission of overcoming the digital divide and the cultural divide related to the themes of new media and new technologies.

FST implements and manages a web newspaper – intoscana.it – aimed at the information and communication of the Tuscan excellences in every activity field, by creating ad hoc contents and multimedia products.

FST carries out projects and initiatives in the field of web 2.0, digital communication, territorial marketing, online touristic promotion and conceives and delivers complex events; furthermore from 2010 FST develops and supports activities in the audiovideo and cinematographic sector, further to the incorporation of the Mediateca Regionale Toscana (the Tuscan Regional Multimedia Library) consisting of the following materials:

–       Video Library: 8000 auteur films and over 3000 documentaries

–       Library: 8000 books on films, videos and television

–       Newspaper library: 350 periodicals specialised in films

–       Posters: 5000 photos and film posters

–       Monographic funds: “Pierpaolo Pasolini” and “Pio Baldelli”

–       Music Library: 4500 vinyl records and over 300 CDs of film soundtracks

With the support of FST Mediateca, the ADAC (Dance and Contemporart Arts Association) could create and digitalize a first collection of choreographies in Mp2/4 format. The archive is maintained and updated by FST Mediateca. The dance archive as of today consists of 332 records.

This integration of diversified competences – project management, editorial production, cataloguing and archiving,  content management – has made possible the rationalization and the optimization of resources as well as the creation of a unique vision of the multimidia and digital technologies chain; it has also become a fundamental condition to support in a more and more relevant way Institutions and Local Authorities in the elaboration of integrated policies in this field.

Thanks to its experience, know how, networks and acknowledgments acquired, FST has become one of the main actors in the field of digital integrated and crossmedia communication at Regional and National level.

Besides its mission, the FST has developed a strong network of relations and collaborations with public and private entities at National and European level and offers multiple modalities of development and communication on demand.


Role in the project

FST will coordinate the task 4.6 related to the concept, development, validation and demonstration of the pilot related to Museums and will also actively contribute to task 4.7 in the developement of a common methodology of pilots monitoring. 3 training events: one on IPR around month 18, one on Demonstration of Educational creative products in month 19,and one on Online Creative marketing around month 22.


Key personnel

Adriana de Cesare, head of the Local and European Projects Unit at FST since 2005. She is responsible of developing the strategy of the FST through the implementation of European and local projects involving the local stakeholders. She has over 15 years of experience in web and online communication and she is responsible of the blog platforms coordinated by the FST. She developed, coordinated and managed several web and communication oriented projects, She is in charge of supporting the Cultural Sector of the FST Region in the development and management of EU funded projects and in supporting the Region of Tuscany’s libraries network

Tiziana Lombardo, EU Funded Project Management Expert. She is also expert of business development, events planning and management. She has over 10 years of experience as dissemination manager and project coordination within projects funded by the European Commission. Specific skills lie in the creation of ICT collaboration opportunities for Europeans in developing countries (Latin America, South-East Asia, India, China) and in delivering networking and communication platforms (including maintenance of dedicated websites). Planning and management of European Funded Projects.